Catalogue Designing (Practical)

Paper Code: 
25SJWT501
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to –

  1. Develop skills in designing using inspirations and developing the portfolio

 

Course Outcomes: 

Learning outcomes (COs):

                 Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

 

25CJWT504

 

 

Catalogue Designing

 

 

 

CO91:  Compile the inspiration that are collected diverse sources and effectively bring them together using tools such as sketchbooks, visual diaries, and source books. Through this process, students will acquire the skills to translate inspiration into innovative and customer-centric jewellery designs catalogue.

CO92: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners.

CO93: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Practical Sessions , Theme board  , Demonstrations ,Giving tasks, Field practical , inspiration board,  Workshop ,  Laboratory industry visits,  Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

90.00

Brand study                                                                                     90 Hours

o   Finding Inspiration – Research work – magazines news – paper, museum, exhibition, architecture, nature and art galleries.                            

o   Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.

     Developing methodology

o   Photo Analysis           

o   Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                                

o   Collection of all the research material –making a scrap file.  

o   Collage                                                                    

o   Theme Boards

Theme based designing                                      

  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                            

Power Point presentation

  • Display
  • Promotion
  • Packaging
  • Sales

Organizing a Portfolio.

Essential Readings: 

ESSENTIAL READINGS: 

  • Chaille, Francois  Coloratura : High Jewellery and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewellery and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.

 

References: 

SUGGESTED READINGS:

  • Dupon, O. (2016).Fine Jewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

 

Academic Year: