Entrepreneurship & Business management (Theory)

Paper Code: 
25DJWT801
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Differentiate between wage employment, self-employment and Entrepreneurship.
  2. Define and know the meaning of the terms Entrepreneur, Entrepreneurship and Enterprise.
  3. Understand the role of entrepreneurship in Economic Development.
  4. Differentiate the roles of an Entrepreneur and a Manager.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

24MJD  422

Entrepreneurship & Business management

 

CO139: Gain a comprehensive understanding of entrepreneurship and its role in the development of the jewellery industry in India.

 

CO140: Understand the fundamental functions of an entrepreneur, including innovation, risk management, organization, and the process of entrepreneurship.

 

CO141: Identify and differentiate between various types of entrepreneurs, analyze factors affecting entrepreneurship and the essential qualities of successful entrepreneurs.

 

CO142: Explore the process of entrepreneurship and managing various types of businesses and the role of government policies and support mechanisms in fostering entrepreneurial ventures.

 

CO143: Increase their awareness of different forms of business entities, banking formalities, financing options, market analysis, competitor profiling and environmental and societal impact assessments.

 

CO144: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team work

 

Learning activities for the students: Self-learning assignments, Effective, Effective questions, Seminar presentation, Giving tasks, Field practical

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 
Entrepreneurship
  • Introduction to entrepreneurship, development of entrepreneurship, role of entrepreneurs in development of Jewellery industry, entrepreneurship with reference to Jewellery industry in India
  • Concepts and Définition
    • Entrepreneur
    • History
    • Nature and characteristics
    • Entrepreneurship
    • Enterprise
    • Female Entrepreneurship
    • Need of Entrepreneurship
  • Role of entrepreneurship in economic development

 

18.00
Unit II: 
Entrepreneurial development
  • Functions of an Entrepreneur                                                           
    • Innovation
    • Risk and Uncertainty Bearing
    • Organization
    • Invention v/s innovation
    • Process of entrepreneurship

 

18.00
Unit III: 
Types of Entrepreneurs
  • Entrepreneurs
  • Franchisée
  • Serial Entrepreneur
  • Engainer Entrepreneur
  • Visionary Entrepreneur
  • Factors effecting entrepreneurship
  • Other qualités of Entrepreneurs
  • Entrepreneur vs. Manager Relationship
  • Spirit of Entrepreneurship                                                                            
  • Study of famous entrepreneurs of India

 

18.00
Unit IV: 
Entrepreneurship, Starting, Developing & Managing

·         First Generation Entrepreneurship

·         Family enterprises

·         Rural Entrepreneurship

·         Difference between Wage Employment and Entrepreneurship

·         Difference between Entrepreneur and Entrepreneurship

·         Role of Entrepreneurship in Starting a New Business

Entrepreneurial support by state, central financial institutions, organizations. Government policies with reference to Gem and jewellery industry 

18.00
Unit V: 
Business management and planning
  • Business planning- Starting a new venture related to Jewellery industry
  •  Formulate a Business Plan, Formalities of opening a firm, the status of firm, Individual proprietor/partnership/ Pvt. limited company & public Ltd company
  • Bank formalities, term loan, working capital, project financing.
  • Examine trends and new products, Identify and profile industry competitors.
  • Factor societal impact into production decision making, Estimate environmental impact of production processes

 

Essential Readings: 
  • Khanka, S. S. (2006). Entrepreneurial development. S. Chand Publishing.
  • Sudha G.S. (2015). Entrepreneurship and Small Business Management, Ramesh book depot.
  • Boothroyd Setting up a Successful Jewellery Business
  • Gupta, C.B. and Srinivasan, P., (2015). Entrepreneurship Development, Sultan Chand & Sons, New Delhi

 

References: 
  • Mathew, M. J. (2009). Business Organisation, University book house (P).
  • Sharma K.C. (2012). Entrepreneurship Development. Raj Publications
  • Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
  • Taneja, S. and Gupta, S.L., (2010) Entrepreneur Development: New Venture Creation, Galgotia Publishing Company, New Delhi,

 

Academic Year: 
2025-2026
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