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Interpretation of International Jewellery Markets [1]

Paper Code: 
JWT- 304
Credits: 
8
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

Learning outcomes (COs):

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

JWT 304

 

 

Interpretation of International Jewellery Markets

The students will–

CO70: Analyse the history and the cultural aspects of various jewellery markets.

CO71:  Development of a personal style through the integration of life experience, exploration in technique, elements from design theory and history, and feedback from faculty and peers.

 

Approach in teaching: Interactive Practical Sessions ,  Demonstrations ,Giving tasks, Field practical , inspiration board,  Workshop ,  Laboratory industry visits,  Group and Team work

Learning activities for the students: Self-learning assignments, design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

120.00
Unit I: 
International Jewellery illustration

Designing for major international markets & Brands                                             

  • Italy                                                                                                        Germany                                                                                                 France
  • Britain                                                   
  • USA                                                      
  • Japan
  • Dubai
  • China
  • International Brands
Essential Readings: 
  • Krishnan, U. R. B. (2001). Jewels of the Nizams. India Books House Limited.
  • Childers C. (12 May 2009)Jewelry International Vol. II by Rizzoli
  • Childers,C. (31 May 2011) Jewellery International Vol 3 by Rizzoli; Annual edition

 

References: 
  • Vyas,S.(2012).When Jewellery Speaks: Celebrating the Tradition of Kundan Minakaari. DiamondWorld, (ed 1).
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.
  • Tait, H. (Ed.). (1987). Jewelry, 7,000 years: an international history and illustrated survey from the collections of the British Museum. Abrams.
  • Vyas, P. K. (2015). Three Dimensional Form Giving of Kundan Jewellery—A Parametric, Cluster Based Approach to Jewellery Design and Prototyping. In ICoRD’15–Research into Design Across Boundaries Volume 2 (pp. 263-273). Springer, New Delhi.
  • Haidar, N. N., & Stewart, C. A. (2014). Treasures from India: Jewels from the Al-Thani Collection. Metropolitan Museum of Art.
  • Price, J. (2011). Lest We Forget: Masterpieces of Patriotic Jewelry and Military Decorations. Taylor Trade Publishing.

E-RESOURCES:

JOURNALS:

  • Journal of Gem & Jewellery Industry 
  • Art of Jewellery
  • Diamond World
  • Jewellery News India

 

Academic Year: 
2022-2023 [4]

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Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/interpretation-international-jewellery-markets-1

Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/interpretation-international-jewellery-markets-1
[2] https://www.pdfdrive.com/international-marketing-emerging-markets-advances-in-international-marketing-volume-21-e186559199.html
[3] https://www.pdfdrive.com/understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-e185319282.html
[4] https://www.jewellery.iisuniv.ac.in/academic-year/2022-2023