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Retail Marketing [1]

Paper Code: 
MJD 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Identify and understand the significance of retailing in the current business Environment 
  2. The strategic and operational decision-making processes in the organized retail.

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

MJD 322

Retail Marketing

 

The students will–

 

CO71:  Analyse the types of retail formats currently popular in India.

CO72:  develop the ways that retailers use marketing tools and techniques to interact with their customers.

CO73:  Analyse the design, implementation, and assessment of retailing strategies based on consumer needs and market changes.

CO74:  Evaluate the process of conceiving, producing, and selling products for in-store and on-line retailing.

CO75:  Understand retail pricing, personal management process and visual merchandising.

 

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

Essential Readings: 
  • Levy, M., Weitz, B. A., & Grewal, D. (2004). Retailing management. New York: McGraw-Hill Irwin.
  • Bhatia, S. C. (2008). Retail management. Atlantic Publishers & Dist.
  • Pradhan, S. (2012). Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, Ed. 2nd.

 

References: 
  • Vedamani, G. G. (2008). Retail management. Jaico, Ed. 3rd.
  • Madaan, K. V. S. (2009). Fundamentals of retailing. Tata McGraw-Hill Education.
  • Chevalier, M., &Gutsatz, M. (2012). Luxury retail management: How the world's top brands provide quality product and service support. John Wiley & Sons.
  • Kapoor, R., &Madichie, N. (2012). Consumer Behaviour. June, Tata McGraw-Hill, Noida, India.

E-RESOURCES:

JOURNALS:

  • Global Business Review
  • Journal of Entrepreneurship & Innovation in Emerging Economics
  • Indian Journal of Marketing
  • The IUP Journal of brand Management
  • Prabandhan
  • IISU Journal of Commerce and Management

 

Academic Year: 
2022-2023 [5]

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Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/retail-marketing-2

Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/retail-marketing-2
[2] http://lib.myilibrary.com?id=264542
[3] https://www.pdfdrive.com/the-everything-guide-to-starting-and-running-a-retail-store-all-you-need-to-get-started-and-succeed-in-your-own-retail-adventure-e195016662.html
[4] https://www.pdfdrive.com/retail-store-management-e47690441.html
[5] https://www.jewellery.iisuniv.ac.in/academic-year/2022-2023