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Interpretation of Jewellery Markets [1]

Paper Code: 
MJD 324
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

 

  1. Design jewellery for different International jewellery markets.

 

Learning outcomes (COs):

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

 

 

MJD 324

 

 

Interpretation of Jewellery Markets

 

The students will –

 

CO82: Analyse the history and the cultural aspects of various jewellery markets.

CO83:  Development of a personal style through the integration of life experience, exploration in technique, elements from design theory and history, and feedback from faculty and peers.

CO84:  Design jewellery of international; markets and  the developments of jewellery designs of major international brands.

 

Approach in teaching: Interactive Practical Sessions, Demonstrations, giving tasks, Field practical, inspiration board, Workshop, Laboratory industry visits, Group and Team work

Learning activities for the students: Self-learning assignments, design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

 

 

 

 

Essential Readings: 
  • Vyas,S.(2012).When Jewellery Speaks: Celebrating the Tradition of Kundan Minakaari. DiamondWorld, (ed 1).
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.
  • Krishnan, U. R. B. (2001). Jewels of the Nizams. India Books House Limited.
  • Tait, H. (Ed.). (2007). Jewellery, 7,000 years: an international history and illustrated survey from the collections of the British Museum. Abrams.
  • Vyas, P. K. (2015). ThreeDimensional Form Giving of Kundan Jewellery—A Parametric, Cluster Based Approach to Jewellery Design and Prototyping. In ICoRD’15–Research into Design Across Boundaries Volume 2 (pp. 263-273). Springer, New Delhi.
  • Haidar, N. N., & Stewart, C. A. (2014). Treasures from India: Jewels from the Al-Thani Collection. Metropolitan Museum of Art.

 

References: 
  • Childers C. (17 June 2008), Jewelry International by Rizzoli
  • Childers C. (12 May 2009)Jewelry International Vol. II by Rizzoli
  • ChildersC. (31 May 2011) Jewellery International Vol 3 by Rizzoli; Annual edition
  • Price, J. (2011). Lest We Forget: Masterpieces of Patriotic Jewellery and Military Decorations. Taylor Trade Publishing.

E-RESOURCES:

JOURNALS:

  • Diamond World
  • Jewellery News India
  • Art of Jewellery
  • Journal of Gem & Jewellery

 

Academic Year: 
2022-2023 [4]

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Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/interpretation-jewellery-markets

Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/interpretation-jewellery-markets
[2] https://www.pdfdrive.com/international-marketing-emerging-markets-advances-in-international-marketing-volume-21-e186559199.html
[3] https://www.pdfdrive.com/understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-e185319282.html
[4] https://www.jewellery.iisuniv.ac.in/academic-year/2022-2023