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Catalogue Designing [1]

Paper Code: 
CJWT- 604
Credits: 
4
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Develop skills in designing using inspirations and developing the portfolio

 

40.00
Unit I: 
Brand study

  • Finding Inspiration – Research work – magazines news – paper, museum, exhibition, architecture, nature and art galleries.                              

  • ·Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.

 

80.00
Unit II: 
Developing methodology

                                                              

·       Photo Analysis          

·       Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                           

·       Collection of all the research material –making a scrap file.            

·       Collage                                                                                               

·       Theme Boards

Theme based designing                                           

  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                           

Power Point presentation

  • Display
  • Promotion
  • Packaging
  • Sales
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.

Organizing a Portfolio.

Essential Readings: 
  • Chaille, Francois  Coloratura : High Jewelry and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewelry and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd.

 

References: 

SUGGESTED READINGS:

  • Dupon, O. (2016).Fine Jewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

E-RESOURCES:

JOURNALS:

  • Diamond World
  • Jewellery News India

 

Academic Year: 
2023-2024 [4]

Follow Jewellery Designing on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/catalogue-designing

Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/catalogue-designing
[2] https://www.pdfdrive.com/vertical-brand-portfolio-management-strategies-for-integrated-brand-management-between-manufacturers-and-retailers-e157847292.html
[3] https://www.pdfdrive.com/brand-management-research-theory-and-practice-e10081193.html
[4] https://www.jewellery.iisuniv.ac.in/academic-year/2023-2024