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Product and Brand Development (Practical) [1]

Paper Code: 
25MJD 426
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Develop skills in designing using inspirations and developing the portfolio.

 

Course Outcomes: 

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE Code

COURSE Title

 

 

 

25MJD   426

 

 

 

Product and Brand Development

 

 

 

CO117: Build skills to gather inspiration from various sources  and learn different methods to compile research work effectively using tools like sketchbooks, visual diaries, and source books and Develop a structured approach to design catalogue.

CO118: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners.

CO119: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Practical Sessions, Theme board,Demonstrations, giving tasks, Field practical, inspiration board, Workshop, Laboratory industry visits, Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

90.00

      Brand study                                                                                      

·         Finding Inspiration – Research work – magazines news – COURSE, museum, exhibition, architecture, nature and art galleries.                                 

·         Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.

Developing methodology     

·         Photo Analysis           

·         Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing                                

·         Collection of all the research material –making a scrap file.  

·         Collage                                                                                               

·         Theme Boards

·         Theme based designing                                              

  • Working with the imagery associated with a certain theme and customer point of view
  • Creative ideas for jewellery design.
  • Jewellery design to reflect a certain theme                            

·         Power Point presentation

  • Display
  • Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.

Organizing a Portfolio.

Essential Readings: 
  • Chaille, Francois Coloratura : High Jewellery and Precious Objects by Cartier
  • Chaille, Francois Cartier Royal, High Jewellery and Precious Objects
  • Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd

 

References: 
  • Dupon, O. (2016).FineJewellery Couture. Thames & Hudson, (Ed.1)
  • Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books

 

Academic Year: 
2025-2026 [2]

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Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/product-and-brand-development-practical

Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/product-and-brand-development-practical
[2] https://www.jewellery.iisuniv.ac.in/academic-year/2025-2026