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Advertisement & Brand Management (Practical) [1]

Paper Code: 
25DJWT502 (A)
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Equip students with hands-on experience in brand identity creation, digital advertising, and video advertisement production.

 

Course Outcomes: 

Learning outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

COURSE TITLE

 

 

 

25DJWT502(A)

 

 

Advertisement & Brand Management

 

 

CO100: Create logos, taglines, and ad campaigns to develop skills in brand identity design, digital advertising, and video ad production.

CO101: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners.

CO102: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Practical Sessions , Theme board  , Demonstrations ,Giving tasks, Field practical , inspiration board,  Workshop ,  Laboratory industry visits,  Group and Team work

Learning activities for the students: Self-learning assignments, Effective, Product and Design development

Class test, Semester end examinations, Assignments, Presentation, Individual and group projects

 

  • Logo & Brand Identity Design

Task: Create a logo, tagline, and visual identity for a brand.

Choose a business (real or fictional).

Design a logo using tools like Canva, Adobe Illustrator, or Figma.

Select a color scheme, typography, and design elements.

Explain how the branding aligns with the company’s values and audience.

  • Digital Advertising Execution (Google & Social Media Ads)

Task: Create and run a mock digital ad campaign on platforms like

Google Ads, Facebook, Instagram, or LinkedIn.

Design ad graphics and copy using Canva /Photoshop/coreldraw.

  • Video Advertisement Production

Add background music, voiceovers, and subtitles

Present on social media platforms

 

Essential Readings: 
  • Berger, J. (2016). Contagious: How to build word of mouth in the digital age. Simon & Schuster.
  • Diehl, G. (2017). Brand identity breakthrough: How to craft your company’s unique story to make your products irresistible. Identity Publications.
  • Goodman, B. (2020). Video marketing strategy: Harness the power of online video to drive brand growth. Kogan Page.
  • Lambert, J. (2018). Digital storytelling: Capturing lives, creating community (5th ed.). Routledge.

 

References: 
  • Deiss, R., & Henneberry, R. (2020). Digital marketing for dummies (2nd ed.). Wiley.
  • Aaker, D. A. (1996). Building strong brands. Free Press.
  • Godin, S. (2018). This is marketing: You can't be seen until you learn to see. Portfolio/Penguin.

 

Academic Year: 
2025-2026 [2]

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Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/advertisement-brand-management-practical

Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/advertisement-brand-management-practical
[2] https://www.jewellery.iisuniv.ac.in/academic-year/2025-2026