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Product Development (Elective)
[1]
Paper Code:
FTT 144 C
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
To impart knowledge about various product standards and product specifications and the process of product development towards market need.
12.00
Unit I:
Product Development Process- Idea concept, research, design process, material and sourcing
Prototype, specification and development
Costing and pre-production samples
12.00
Unit II:
Product Study & Testing- Study of various apparel/household textiles & furnishing
Properties and application of woven, knitted and non-woven materials
Product intellectual property law
Product testing- product standards and specifications; product quality control
12.00
Unit III:
Product & Price Decision- Product positioning, Product line & product mix
Branding, packing and labeling
Factor affecting price determination
12.00
Unit IV:
Marketing and Merchandising- Introduction to marketing and overview of marketing process
Consumer market trend and analysis
Merchandising- concept, merchandise the product plan
12.00
Unit V:
Specification of private labels buying
Auxiliary fashion enterprises
Fashion information of advisory services
Primary and secondary market for global sourcing
Role of buying houses, export houses and foreign commissionaires
Essential Readings:
Johnson, J.Maurice, Moore,. C. Evelyn, Apparel Product Development Prentice Hall, 2nd Edition.
Regan, L. Cynthia,. Apparel Product Design & Merchandising Strategies, Prentice Hall
Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991
Peyton B .Hudson., " Guide to Apparel Manufacturing ", MEDI Apparel Inc (1989)
Carr Harold & John Pomeroy 1996. Fashion Design & Product Development.
Blackwell Science.
Kotler, Philips,Marketing Management, Prentice Hall of India,11th Edition, New Delhi 2003
William R. Cline., The future of World Trade in Textiles and Apparel
Kitty G. Dickerson., Textiles and Apparel in the International Economy
Rajeev Bathra & Co. Advertising Management, Prentice hall of India
References:
Brillian J. 1986. The Soft Furnishing Book. Conran Octopus.
Macalls S. 1972. Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
Naik Shailja D. 1996. Traditional Embroideries of India. A.P.H. Publ.
Pat Jones 1979. Creative Sewing - Hous hold Linen. A Studio Vista Book.
Rutt Anna Hong 1967. Home Furnishing. John Wiley & Sons.
Taylor P. 1990. Computers in Fashion Industry. Heinemann.
Source URL:
https://www.jewellery.iisuniv.ac.in/courses/subjects/product-development-elective
Links:
[1] https://www.jewellery.iisuniv.ac.in/courses/subjects/product-development-elective
