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Fashion Merchandising (Theory) [1]

Paper Code: 
MFT- 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To acquaint students with basics of merchandising.
To introduce the concept of sourcing strategies and sales promotion.

 

12.00
Unit I: 
  • Fundamentals of merchandising
  • Responsibilities of the merchandiser
  • Merchandise planning: target markets, market segmentations and marketing research
     
12.00
Unit II: 
  • Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast
  • Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
  • Pricing: pricing strategies, objectives, pricing formula
  • Costing principles and strategies
12.00
Unit III: 

Introduction to Standardization and Quality control in apparel industry        12 hrs

  • Importance of consumer perception of apparel quality.
  • Managing apparel quality through inspection and sampling procedures
12.00
Unit IV: 
  • Sourcing strategies: objectives, global sourcing, the role of merchandiser in sourcing, sourcing options, factors in sourcing options, factors in sourcing decision, customer/vendor relationship, Domestic and International sourcing process  
12.00
Unit V: 
  • Fashion Visual Merchandising
    • Functions of Visual Merchandising
    • Elements of Visual Merchandising
    • Store exteriors, interiors& windows – image, atmosphere 7 theatrics.
    • Display props, fixtures, mannequins, floral, signage & graphics.
       
Essential Readings: 
  1. Rosenau, J. A., Wilson David L. David., Apparel Merchandising-The line starts here, Fairchild publications, New York.2006
  2. Mehta, Pradeep., Managing Quality in the Apparel Industry, New Age International Pvt. Limited,2004

 

References: 
  1. Stone, Elaine. &  Samples, J.A., Fashion Merchandising, Mc Graw Hill Book Co. New York
  2. Swanson, Kristen K. & Everett, Judith C., Promotion in the Merchandising Environment, Fairchild Publications, New York.2000.
     

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