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BUSINESS ENVIRONMENT [1]

Paper Code: 
GPM-322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To acquaint students with various business environments.

9.00
Unit I: 
  • Business environment-concept, significance, nature. Elements: micro and macro environmental factors
  • SWOT analysis
     
15.00
Unit II: 
  • Economic environment of India-a brief study of 5Year Plans
  • Introduction to –Industrial policy, monetary policy fiscal policy, EXIM policy
     
12.00
Unit III: 
  • Regulatory Environment-Political and Legal environment-elements study of FEMA
  • Social environment- social values, social groups, social responsibility of business
     
12.00
Unit IV: 

International and Technological environment-MNCs, foreign collaborations, FDI

12.00
Unit V: 
  • WTO and its impact on Indian Garment exports
  • Exploring new markets for Indian garment exports-West Europe, Latin America
     
Essential Readings: 

Mathew M.J., Business Environment, RBSA Jaipur

References: 

Koshie, O. Darlie, Garment Exports: Winning Strategies, Prentice Hall of India, New Delhi.

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Source URL: https://www.jewellery.iisuniv.ac.in/courses/subjects/business-environment

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