Coming soon
Product and Brand Development (Practical)
This course will enable the students to –
- Develop skills in designing using inspirations and developing the portfolio.
Learning outcomes (COs):
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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COURSE Code |
COURSE Title |
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25MJD 426
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Product and Brand Development
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CO117: Build skills to gather inspiration from various sources and learn different methods to compile research work effectively using tools like sketchbooks, visual diaries, and source books and Develop a structured approach to design catalogue. CO118: Compile comprehensive practical records detailing plans related to jewellery design across diverse institutional settings and cultivate verbal communication skills to converse effectively with examiners. CO119: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Practical Sessions, Theme board,Demonstrations, giving tasks, Field practical, inspiration board, Workshop, Laboratory industry visits, Group and Team work Learning activities for the students: Self-learning assignments, Effective, Product and Design development |
Class test, Semester end examinations, Assignments, Presentation, Individual and group projects |
Brand study
· Finding Inspiration – Research work – magazines news – COURSE, museum, exhibition, architecture, nature and art galleries.
· Ways to compile research work – Sketch book, Visual Diary, Visual Journal, Ideas Book, Visual Note Book, and Source Book.
Developing methodology
· Photo Analysis
· Collection of pictures from magazines and creating new designs by using the pictures (textures, colors, prints, designing
· Collection of all the research material –making a scrap file.
· Collage
· Theme Boards
· Theme based designing
- Working with the imagery associated with a certain theme and customer point of view
- Creative ideas for jewellery design.
- Jewellery design to reflect a certain theme
· Power Point presentation
- Display
- Submission of Project Report (4 copies) orally defending the report and power point presentation followed by viva voice.
Organizing a Portfolio.
- Chaille, Francois Coloratura : High Jewellery and Precious Objects by Cartier
- Chaille, Francois Cartier Royal, High Jewellery and Precious Objects
- Lam, R. (2003). Brand jewellery. Brilliant- Art Publishing Ltd
- Dupon, O. (2016).FineJewellery Couture. Thames & Hudson, (Ed.1)
- Meylan, V. (2016). Christie's: The Jewellery Archives Revealed. Acc Art Books
